Story telling is a very important key artifact to anthropologists. It reveals what characteristics and values are important to humankind, more specifically, the societies they came from.
A more specific type of story telling that I'll be focusing on is the Hero's Quest. The Hero's Quest reveals that human's values haven't changed too drastically since its formation. People still admire the strong (usually male) protagonist who must go through a series of dangerous events to reach their worthwhile goal.
Stories like Hercules and Harry Potter are Hero's quests and are some of the most popular stories to date. They all start with a nobody who yearns for more -- something better. Then, a rude awakening brings them to a realization of their higher calling. During their quest, they normally gather companions, gain a magic artifact or weapon and find out who their foes are. Along their journey, they go through a series of events that force them into finding their strengths and weaknesses, as well as a loss of innocence.
The Hero's Quest is very helpful to an author or script writer in understanding story telling and structure. It can teach them about what audiences like, therefore furthering their success.
You can view more about the Hero's Quest here.
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